I have a subscription to F&S, but most often it goes unread, and the same for Wildfowl.
I'm 37, and even in that short of a time, I can tell you that the outdoor magazines have declined greatly. Most of them are either "The Undiscovered Blue-Ribbon Hunting/Flyfishing of ___________", a running advertisement for product sponsors, a basic 101 (this is a decoy), or a blend of all of the above. I was witness to the ruin of some of the neatest little spring creeks in the Midwest when some yahoo wrote just that article, and then another local jackass didn't want to be outdone by some "national" writer, and so he wrote a book about all the creeks. No exploring, no work, no building friendships and eventually learning "a spot or two". Unh-uh. Maps, descriptions, nearest towns, restaurants, hotels, highways, parking areas.
Don't get me wrong, I know that outdoor writers write about destinations. Still, it seems like it was more about Canada, or Arkansas, or Alaska, or Florida, than XX River, 10 miles from _________, and here's the GPS coordinates. The locale was "exotic" because we hadn't been there, and it wasn't described in detail - some blanks were left for us to interpret. The writing style was more about the adventure - the trip as a whole, rather than just the fact that in two days of shooting the guy killed 25 mallards, 10 geese, etc. There was always a lesson - as simple as remembering to load the gun, or maybe a larger life lesson. And many of the writers understood humor, sometimes gallows humor, at birds missed, the wind changing, and the understanding that "shit happens". Their writing was about a Place, but not as a Destination...the excitement for me was in reading about places and birds I'd never seen - brant and eider, for example - and hunting a way that I'd never done, or would never be able to do in the case of a sinkbox.
Maybe people "now" want strictly information - where to go, how much it costs, which guide to use, what flies/lures/bait/gun/shells/decoys/calls/setup, what time of year - which can as easily be gotten from the internet. Maybe it's about immediate gratification, not the planning, driving, paddling, maps, and anticipation. Getting there is no longer half the fun, it's an inconvenience. Get there as fast as you can, pay what it costs, so you can have the most fun, check it off the list and be a real hunter/fisherman/sportsman. How many people would appreciate killing a bull can on the Chesapeake, or a black duck out of a cedar Barnegat sneak on the Jersey coast, for the history, the legacy? How many people are left who would give their eye teeth to gun Beaver Dam Ducking Club over a rig of wooden decoys and be happy for the chance to be out there? Yes, people want to come to Arkansas and kill mallards in the timber, but WHY? Because a hundred mallards floating down into a hole in an oak flat is unique, or because they read that it was THE destination in _____________, and you have to hunt at ________ Club or you didn't "really" hunt in Arkansas?
It just seems that outdoor WRITERS have been relegated to books and the few newspapers that have them, and it's a shame.
I'll get off my soapbox now.