william gaynor
Active member
Does anyone know what the typical mark up is on a new shotgun ? Cost vs selling price
Cost of making a shotgun
- Thread starter william gaynor
- Start date
Gene Jr.
Well-known member
Much like new car sales there are a lot of back end deals that make it hard to tell what the true mark up is. Honestly though, the raw mark up per gun is amazingly low. Much, much lower than normal retail sales. Many time when shops run a special they are at cost or even a taking a loss on the individual gun.
Sorry I'm not giving you a straight answer like you would like. But I am not informed enough to do that and don't want to betray the trust that has gained me the little insight I have to share.
You probably pay more for the hype, advertising,personalities, and shipping than for the actual manufacturing of the gun
Gene
Sorry I'm not giving you a straight answer like you would like. But I am not informed enough to do that and don't want to betray the trust that has gained me the little insight I have to share.
You probably pay more for the hype, advertising,personalities, and shipping than for the actual manufacturing of the gun
Gene
RobertPammett
Member
Actual manufacturing cost, without marketing, is probably around 20% of selling price.
Bob
Bob
Capt Rich Geminski
Well-known member
Mark up for manufacturer to wholesaler about 20 - 25%. Dealer to retail 5 - 15%. Box stores buy direct, large quantities and often have special models made for them.
Pete McMiller
Well-known member
It all depends on what you mean by "cost". Generally speaking, the actual manufacturing cost of a product, be it guns or washing machines or blenders is 20-25% of the final retail price. So the manufacturing cost of that $1000 shotgun you see on the rack is likely $200 - $250. Every person that takes possession of that gun along the way adds approximately 30% to his cost before passing it along. The "cost" of that gun to the retailer you are buying from may be only 25-30% less than he has it marked at.
On top of all that, every manufacturer is going to have sales incentives, special deals, etc. for some of their top distributors. So figuring out how much mark up there is in a particular gun is problematic.
Remember one important fact - Every distributor, wholesaler, or retailer needs to make a profit on an item or they wouldn't be offering it. Let them make some money on the deal and you will both be happy.
On top of all that, every manufacturer is going to have sales incentives, special deals, etc. for some of their top distributors. So figuring out how much mark up there is in a particular gun is problematic.
Remember one important fact - Every distributor, wholesaler, or retailer needs to make a profit on an item or they wouldn't be offering it. Let them make some money on the deal and you will both be happy.
E
Eddie Kershaw
Guest
William
Try buying a purdy, it will cost you at least £100,000 and there is a 2 year waiting list to get one, if it was me I would have one for every day of the week, just think how nice it is to Dream HeHehe.
Take care and God Bless
Eddie and Amber
Its all about Building that Bond.
Try buying a purdy, it will cost you at least £100,000 and there is a 2 year waiting list to get one, if it was me I would have one for every day of the week, just think how nice it is to Dream HeHehe.
Take care and God Bless
Eddie and Amber
Its all about Building that Bond.