re your birds: cork? solid wood? hollow wood? (and some guys hollow cork birds, too)
I usually carve hollow birds (White Pine) and make them light by getting the walls about 3/8" thick (thin, really). The head is relatively heavy because it is solid but so is the tail section - because you cannot easily get the walls as thin there as you can over the rest of the body - and so they are a little low up forward - but ballast toward the rear of the keel can fix that. I draw "waterline" marks on my birds (about 3/4" up from the bottom) to see how they trim. A lifesize Mallard or Canvasback weighs about 1 - 1/4 or 1 - 1/3 pounds before the weighted keel goes on.
I like shallow keels - less than 2" deep. I usually use 5/4 pine. I pour lead into the aft third of the keel. I drill a slot about 1/2" wide X 2 or 2 1/2" long - with repeated plunges on the drill dress (about 1 1/4" deep) and then I clean it up with a chisel or knife. With a smaller (1/4") drill, I drill forward and rearward within that slot so that the molten lead will move into these cavities and, once cooled, these "ears" will prevent the lead from dropping out. Finally, I pour the lead a little proud. Once it cools, I sand it flush.
I am guessing that the ballast in my keels is usually about 2 ounces. I try to get it so that the bird just barely rights itself - no more lead than necessary. On the other hand, you will see that some poses will right more easily because they are inherently unstable when upside down - highheads are good examples of this. Low heads (bullnecks) or sleepers might be perfectly happy upside down unless they are in a chop or current. A good trick here is to fasten the keel very slightly off-center.
A good approach is to make some keels of the proportions you want, then tank test them with the keel either rubber-banded on - or even use screws a bit shorter than the screws you will use to permanently fasten the keel. Play around with different weights and positions until they work.
When I permanently fasten the keel on a gunner, I use an adhesive caulk like 3M 5200 (expensive overkill - but I'll use it if I have a tube open in the shop) or phenoseal. I use a caulk rather than a glue because I want to accommodate a little shrinking/swelling movement of the keel.
BTW # 1: Before I tank test the body or the keel, these pieces are sealed so that they don't absorb any water. Usually, the body is fully painted and the keel is sealed with 2 coats of varnish.
BTW # 2: I fasten the line to a 3/8 hole bored in the forward end of the keel - with a chamfered or rounded edge to minimize chafe. I also round the fore and aft ends of the keel (in profile) so they do not beat up other decoys - and I knock off the hard edges with coarse (80 or 60 grit) sandpaper.
Hope this helps,
SJS