I always try to do the cheapest/easiest things first. If possible borrow another fuel tank complete with hose and bulb. Also check Compression--both AutoZone and O'REilly's are loaning tools for free now (O'Reilly's never even stopped due to Covid). In past year I had a 4hp Evinrude with blown Cylinder Head (one cylinder only), it started , ran a bit then quit. Eventually would not restart. If squeezing the Bulb keeps it running then yes it is likely Fuel Pump--easy and relatively inexpensive to replace or use Rebuild Kit. Clogged Jet is also a possibility, a bit longer process to remove/teardown/clean/reassemble, squeezing the bulb is not likely to offset a clogged jet. Good news it is very likely to be one of these 4 root causes.